~~Compete or kill~~ Cooperate and Succeed!

What does the future of startups look like in a world of open data? Products no longer need to steal another killer feature that's on another app, they can just share it! New products can instantly get the users and content that massive products have. This presentation will envision a future of monetisation and growth on Atproto, with a focus on how user choice and migration must be separated from chasing growth.